What This Research Paper Reveals About Ranking Manipulation in LLMs and What It Means for Your Brand
Ranking Manipulation for Conversational Search Engines (Pfrommer, S., Bai, Y., Gautam, T., & Sojoudi) offers one of the most detailed looks into how large language models (LLMs) determine what content gets surfaced first and how those rankings can be gamed. The research explores how today’s LLMs, like ChatGPT, respond