Changelog

April 14, 2025

Enhanced Tooltips & Explainers

Added clear guidance and in-line explanations throughout the app, including model visibility breakdowns, persona/topic pages, and question-level summaries.

Incremental Report Loading

Optimized performance to allow large reports to load in segments, making the experience faster and smoother.

Summary Insights Across Key Tables

Introduced concise summaries for Personas, Topics, Sources, and Sources by Category tables. These help surface key trends in visibility and brand performance, making reports more immediately actionable.

Basic User & Team Management (Beta)

Added early support for enterprise teams to manage report access and user roles.

Performance & Bug Fixes

Backend upgrades to improve LLM caching and clickthrough behavior on drilldown pages.

Thank you for your continued support—we’re excited to keep growing with you.

March 31, 2025

Performance Heatmap Visualization

A new interactive heatmap allows users to compare performance across two dimensions (topics vs. personas). This new grid helps highlight top-performing areas and those needing attention. Users can click into any row for deeper insights.

Citation Grouping and OpenAI Support

Citations are now grouped by domain category, such as blogs, e-commerce, forums, and media. A new visual distribution chart shows how frequently each category appears in model outputs. We also added support for OpenAI citations, further expanding model transparency.

One-Click Persona Generation

A new “Generate” button lets you create draft personas based on what’s typed into the form. This helps speed up the process of building and refining audience segments—especially useful when starting from scratch.

Improved Brand Summaries and Suggestions

Gumshoe now pulls metadata and live page content from brand websites to improve the accuracy and clarity of brand summaries and focus suggestions. This leads to higher-quality outputs across all reports.

Stay tuned—more enhancements are on the way. Thank you for using Gumshoe and helping us shape the future of AI search and intelligence.