Introducing The Discoverability Report: Gumshoe AI’s Official Blog
Hi everyone, I’m Stan Chang, Head of Product at Gumshoe AI, and I’m thrilled to welcome you to the launch of our company blog: The Discoverability Report.
This will be the home for our ideas, breakthroughs, and behind-the-scenes insights as we navigate one of the biggest shifts in digital marketing since the dawn of the search engine. If your brand wants to stay visible in the age of AI, this is where you’ll want to be.
Why We’re Launching The Discoverability Report
At Gumshoe AI, our mission is clear:
We help brands understand and influence how they’re perceived by AI systems.
As AI tools like ChatGPT, Perplexity, Claude, and Google’s AI Overviews become the first stop for everything from product discovery to purchase decisions, brands are facing a new reality: AI is the new gatekeeper.
That means traditional SEO and advertising tactics won’t cut it anymore. Your brand’s discoverability now depends on how language models interpret your identity, your offerings, and your trustworthiness — and that interpretation is constantly evolving. We started this blog to help you keep up, stay ahead, and take action.
Why I’m So Excited About This Mission
I’ve spent my career at the intersection of technology, marketing, and product development but I’ve never seen an inflection point like this one. We’re not just talking about incremental change. This is a fundamental rewiring of how people find, evaluate, and engage with brands. The stakes are huge and so is the opportunity for those who move early.
That’s what makes being at Gumshoe AI so thrilling, we're not reacting to this shift, we’re building the toolkit for it.
What to Expect from The Discoverability Report
This blog is your front-row seat to the future of brand visibility in AI-powered ecosystems. Here’s what we’ll be sharing:
- Cutting-edge research: Original insights from our team and the PhD-level researchers we collaborate with, digging deep into how LLMs perceive and rank brand content.
- Market observations: Our ongoing analysis of AI search trends, prompt behavior, and brand discoverability patterns across platforms.
- Product updates: A transparent look at what we’re building at Gumshoe AI and why.
- Field learnings: Real-world lessons from working with leading brands to boost their visibility in AI-generated experiences.
Whether you're a marketer, brand strategist, founder, or curious observer, if you're thinking about your brand’s future in a world run by AI assistants, this blog is for you.
Subscribe and Stay Discoverable
The landscape is changing fast and The Discoverability Report is where we’ll help you stay ahead of it. By subscribing, you’ll get early access to research, product news, and strategic insights that help you stay relevant, visible, and competitive in an AI-first world.
Thanks for being here, we’re just getting started.
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Stan Chang
Head of Product, Gumshoe AI
